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Do You Want a 60-page report
or an engaged team?

Sleeves rolled up, no fluff, people-first programmes that boost employee engagement and build high performing teams

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Stop me if this sounds familiar?

You’ve announced a new hybrid work policy. The third one in a year. But it doesn’t take long before ‘hybrid’ becomes whatever people feel like that day.

Half your team resents being in the office.
The other half barely logs in from home, and no one’s on the same page.
  • Engagement? Plummeting.
  • Sickness and Staff Turnover? Climbing.
  • Performance? Sleepless Nights

The worst part? You know what you want, but you don’t know how to get there.

If that’s you, put your pen down, shout “Alexa stop!”, and give me a minute of your undivided attention.

It’s time for something new

What you’ve tried so far hasn’t worked, so here’s your next step

Gather it all together in a pile, soak it in petrol, and put a match to it.
Let’s start again. We’re a bit different.
Welcome to Armshaw Associates.

What you desperately need

You don’t need another 90-day discovery process and a long report with a hundred recommendations..
What you need is someone who’s been in this hole before and knows how to get out.
Someone who’s experienced bad culture, knows what good looks like, and has a track record of turning one into the other.
Someone who can take you from a team that’s high on potential but low on performance, to a team that leaps out of bed each morning ready to bring their whole selves to work (wherever that is). A team that closes their laptops in the evening, fulfilled and having achieved some outstanding results.
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The PEOPLE Principles framework TM

Disengaged employees are like that for a reason. They feel stuck in a business that doesn’t prioritise communication and recognition. That’s hard to admit, I get it.
So what do you do?

Our PEOPLE Principles Framework ™ is built on the premise that when you put people first in your business, listen to them, encourage them, and recognise them, everything else falls into place.

Engagement is the natural result of a workplace where people feel heard.
They’ll make things happen.
  • They’ll make things happen.
  • They’ll own the results.
  • Performance will soar.
It’s how you build a culture where people don’t just show up, they show up and make a difference.

And that’s how you win.

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At a Glance

Armshaw Associates at a glance
For those who like their information succinct and digestible, here is what we do, in a nutshell.

Executive coaching

Straight-talking, no fluff coaching for leaders who want to have a real impact.

Diagnostic consulting

No nonsense audits that spot the problems in your business before they get expensive.

Online training

Programmes that teach proven strategies you can start using right now.

A proven framework

Scrap the old playbook. The PEOPLE Principles Framework™ is how you build teams that care.

People first culture

Happy, engaged teams don’t just happen. Make your people your unfair advantage.

Strategic communications

Get your staff talking, listening, collaborating, and trusting each other.

Testimonials:

“Catherine turned our communications around. She put in place team communications that helped us create a ‘one team’ identity. She brings huge energy and determination and understands the value of fun and celebration of achievements in cementing teams. This ultimately means people are happier in their work and more productive. Not many comms people have as much impact as Catherine.”

– Harriett Green, Chief Executive Officer.

“Catherine is incredibly focussed, tenacious, and brings real enthusiasm and energy to everything that she does. She has a real skill in bringing teams and stakeholders together and creating a real sense of ‘oneness’ through well-crafted messaging and activities.”
– Paul Lewis-Boreman, IT Programme Manager, Defra

“Armshaw Associates are highly skilled at strategic communications. They have excellent stakeholder engagement skills and are very driven and focused, delivering excellent results.”

– Alison Giles, Chief Executive, Our Life
“I would definitely work with Armshaw Associates again.”
– Andrew Hill, Chief Executive, Committed Network
“I would not hesitate to recommend Armshaw Associates for projects which require significant drive and determination. They have proved to be very valuable and delivered for the Trust a very significant and lasting legacy.”
– Fiona Barr, Foundation Trust programme Director, Yorkshire Ambulance Service NHS Trust

 

“The work they have delivered on our engagement plan has been really valuable, enabling us to refine and direct our resources to the most effective engagement methods to reach our staff, in a timely and cost-effective manner”.

– Anne Allen, Director of Corporate Services & Trust Secretary, Yorkshire Ambulance Service NHS Trust